Packaging
The box, the paper, the seal, or the certificate … everything has been carefully studied to activate your senses.
“Great experiences start behind impressive wrappers”
The Box
The Ace of Aces box features a subdued matte finished white color to contrast the gloss embossed logo that reflects surrounding light as it moves with the user. The lower part is made in matte finished black and offers a contrast speaking to the brand’s effortless elegance.
Minimal Details
After undergoing strict quality controls, the polo shirt is carefully wrapped in tissue paper and placed inside a box with its corresponding certificate of authenticity. Then, the box is sealed and tied with a ribbon.
The Result
Ace of Aces classic luxury is epitomized in this specific packaging design. The tissue paper ensures the richness of the black, while the securing black Grosgrain ribbons provide a subtle, but luxurious contrast in textures. The dual purpose of the ribbon is to both secure the box as well as create an elevated sense of anticipation by adding a signature moment of pause to the user experience.