Our symbol, “Ace of Aces”, represents the fundamental values of the brand and why it is identified around the world: power, luxury & exclusivity.
“A new ace above all contemporary aces.”
A combination of silhouettes of the heart—a symbol of happiness, fulfilment and love—and the fleur-de-lys—a symbol of luxury, power, sovereignty, honour and loyalty—makes up the Ace of Aces icon.
A new ace, transmitter of power, luxury & exclusivity needs a strong name, so we selected Ace of Aces™ as a clear identifier around the world.
The fusion of two symbols with clean, minimalist lines that, together, create the perfect logo, which defines and conveys the true concept of the brand, as well as its name, which emphasises its status as the new ace above all contemporary aces.